A private club in Madrid, by invitation.
Not a venue with members, nor a travel agency. A small circle with one way in and one person on the other side.
When people talk about a private club in Madrid, almost everyone pictures a building: a lounge, a restaurant, a fee and a list of members. Laurex is something else. It is an invitation-only club that lives in an app and exists for one thing: that its members have what they need arranged, discreetly and without unnecessary intermediaries.
Social club and service club
Two different ideas.
A social club is measured by its premises and by who you meet there. A service club is measured by what it resolves: a flight that leaves when it is needed, a boat on the day the weather is right, the car waiting on the tarmac, a house ready before you arrive.
Laurex is the latter. What the club offers is not a space but one point of contact who knows their preferences and arranges private aviation, yachts, luxury cars and villas in Madrid, Marbella, Ibiza and Miami.
Why by invitation
Membership is not bought.
A small club only works if it stays small. That is why membership is not bought: it is requested, and the request is endorsed by someone already in the club or reviewed by the club itself.
It is how the club protects what is valued most inside: confidentiality. Neither members' names nor what they ask for leave the conversation.
How to ask for something
A conversation, not a form.
In the app, the member writes what they need as they would to someone they trust: dates, how many, what they have in mind. The same person always replies, with concrete options and clear terms before any commitment.
If the plan changes, it changes in the same conversation. There is no need to explain again who you are or what you prefer. What a good luxury concierge does is not find things: it saves decisions.
Madrid as the starting point
And from there, everything else.
Madrid is the club's base: flights, stays on the coast and the arrival of those settling in the city are arranged from here. For those arriving from abroad there is also the home side: where to live when you land in Madrid and, if buying or renting is needed, access to Horlux & Emuna.
Membership is not bought: it is requested. If someone in the club has told you about Laurex, start here.
Request an invitation→